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McDonald's

Copywriter: Casey Stern

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60th Anniversary

The first McDonald's opened in Des Plaines, Illinois, on April 15, 1955. We thought a 60 year anniversary was a milestone worth celebrating.

Chicago ADDY Bronze Winner


Chicago Blackhawks Partnership

"Playoff Beard" billboards were posted in Chicago during the Stanley Cup playoffs.

Chicago ADDY Bronze Winner 


Chicago White SoX Partnership

To promote the McDonald's–White Sox partnership, we combined two iconic pinstripes in one poster.


 

DIGITAL

 

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