A sandwich with a wild side
People tend to doubt that the food at McDonald’s is fresh. But the Filet-O-Fish sandwich really is made with sustainably sourced Alaska Pollock, wild-caught from the swirling waters of the Bering Sea. So, we wanted to give them a a little taste of that Alaskan experience in addition to the delicious taste of this $5 meal.
TV
Radio
McDonald's Filet-O-Fish Sandwiches are made with sustainably caught Alaskan Pollock, so we showed people how to find fresh fish the way fisherman in the Bering Sea would.
Copywriter: Casey Stern
ECD: Chuck Rachford