RV-clipse solar glasses

When we found out that campsites along the path of totality were selling out, we knew we had to do something special there for the RVing community. And when we realized this once-in-a-generation solar eclipse would also land alongside April Fools’ Day, we knew that something special had to be a trick. So we created these very, very real RV-sized glasses so people and their RVs could be prepared for their moment in the sun. Alongside the big reveal, we built a slightly more helpful website complete with out-of-office excuses for eclipse day, campground info, and even a calendar reminder for the next eclipse in 2044.

The joke landed far beyond the RVing world, earning Go RVing attention from audiences and brands well outside the camping community.