Reese’s halloween 2020
Millions of trick-or-treaters couldn’t go door-to-door in search of treats in 2020 because of the pandemic, so we decided to bring the door to them. Just say “trick-or-treat” and the 9-foot-tall, walking, talking robot door would dispense king-sized Reese’s, no contact required. The door earned 4 billion impressions and over 2.2 thousand placements including The Today Show, Adweek, and of course, Jimmy Fallon.
New York Festivals // Gold // Activation & Engagement: Events & Stunts
The One Show // Merit // Innovation in Lockdown
The One Show // Shortlist // Brand Installations
The ADC Awards // Shortlist // Experiential Design - Guerrilla/Stunt
The ADC Awards // Shortlist // Innovation - Direct
The ADC Awards // Shortlist // Innovation - Out of Home
WARC Awards for Effectiveness // Shortlist // Customer Experience
Copywriter: Chris McMahon
